We build the thing that builds the thing.
What we did
We used to build software.
Known ambitions. Defined outcomes.
The shift
Then machines joined the team.
Software can now build software.
We stopped hunting the perfect idea. Now we build a culture and process that ignites lots of ideas. Ship. Learn. Pivot.
Software engineering is shifting from building the outcome to building the capability to produce outcomes.
PREVIOUSLY
Build the thing.
- 01We knew what we wanted to build.
- 02We assembled a team of engineers.
- 03They built it.
- 04We repeated the process for the next product.
NOW
Build the factory.
- 01We build the system that produces software.
- 02Humans provide direction, judgement and orchestration.
- 03AI agents handle increasing amounts of implementation and operations.
- 04The system keeps producing whatever we need next.
What we’re building
Now we build software factories.
Humans orchestrate. Agents build.
Ready for the idea we’re yet to have.
